Peru: Chicha Cumbia, the electric pulse of Lima

Pedro Tolomeo Rojas, known as Monky, enters his studio en Lima on October 21, 2025. Monky was a pioneer in the making of the posters that publicize cumbia concerts and are now considered chicha art. These colorful posters still cover the grey city of Lima and other cities advertising upcoming concerts. Some say the florescent colors were inspired by the the clothing worn by the women in the indigenous communities.

Photographers and storytellers Karla Gachet and Ivan Kashinsky document cumbia music in Colombia, Mexico, Ecuador, Peru, Argentina and the United States.

(Image credit: Ivan Kashinsky)



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